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Resale ticket prices for Colombia vs Portugal at the 2026 World Cup have surpassed Super Bowl averages, hitting $2,500.
A group-stage clash between Colombia and Portugal at the 2026 World Cup has become the most expensive match in the tournament’s group-phase history, with resale ticket prices averaging roughly $2,500. That figure eclipses the average Super Bowl ticket cost of around $2,109, according to a report from The Wall Street Journal.
The game, scheduled for June 27 in Miami, has seen prices surge well beyond official rates. The Wall Street Journal noted that the combination of passionate fan bases for both teams, particularly the large Colombian community in Florida, and the likelihood that this will be 41-year-old Portuguese star Cristiano Ronaldo’s final World Cup, have driven the extraordinary demand.
Official FIFA ticket prices for the match started at $265 for category three, $500 for category two, and $700 for category one. However, prices skyrocketed immediately after the draw, with some resale tickets jumping to a minimum of $1,100—a surge of over 300% from the original cost.
The price frenzy extends beyond this single match. On FIFA’s official resale platforms, some tickets have been listed for as much as $5.75 million. Other reports indicate a World Cup final ticket was listed at $11.5 million, despite offering no luxury amenities or premium seating.
The 2026 tournament, hosted by the United States, Canada, and Mexico, is on track to be the most expensive World Cup ever. FIFA has adopted a “dynamic pricing” system that automatically raises prices based on demand. Official group-stage prices range from $60 to $620, while final tickets cost between $2,030 and $7,875 before resale markups.
The high prices have drawn widespread criticism from fans and media. FIFA’s president defended the pricing strategy, arguing that some tickets remain affordable and that the costs align with the U.S. sports and entertainment market. European fan groups, however, have condemned the prices as excessive, claiming they exclude ordinary supporters, especially given the high travel and accommodation costs in host cities.
Despite the backlash, ticket demand continues to climb. FIFA reported receiving millions of applications during one sales phase, with the Colombia-Portugal match topping the list of most-requested games so far.
