Instagram declares war on "content aggregators": New updates to support original creativity

Instagram, owned by Meta, has launched a radical update targeting accounts that rely on "reposting" (Aggregators). This move aims to rephrase the platform's algorithms to enhance the visibility of original content creators and limit the spread of copied content.

How will Instagram's new update affect recommendation algorithms?

Under the new policy, accounts that frequently publish non-original content will face strict restrictions, including:

Exclusion from recommendations: These accounts will not appear in the "Explore" page, "Discover" tab, or even in homepage recommendations.

Inclusivity of content types: The restriction is no longer limited to (Reels) clips, but has extended to include static images and "Carousel" posts.

What is "original" content by Instagram's standards?

The platform has set clear criteria to differentiate between creators and copycats, where content is considered original in the following cases:

Self-production: Photos and videos taken or designed by the user themselves.

Creative additions: Content that includes substantial modifications such as:

Voiceover.

Satirical or analytical responses.

Artistic modifications that add new value (especially in "memes").

Modifications not considered "original content"

Instagram warned that some practices will not protect an account from penalties, including:

Adding a simple watermark.

Changing video speed or adding superficial filters.

Reposting with only mentioning the name of the original content owner (Tag/Credit).

Impact of the update on accounts and their followers

According to a report published by "TechCrunch", these measures will not lead to account bans, but will limit their growth:

Current followers: They will continue to see posts normally in their feeds (Feed).

Reach to new audiences: This will sharply decrease, making it difficult for accounts that rely on the efforts of others to "go viral".

Why did "Meta" make this decision?

Through this approach, Meta seeks to achieve two main goals:

Reward creativity: Ensuring that engagement and profits reach the true owner of the idea.

Improve user experience: Reducing the phenomenon of "boring repetition" of the same content appearing to the user multiple times from different accounts.

In conclusion: Instagram is sending a clear message; the future on the platform belongs to creators who offer added value, not to those who master the art of "copy and paste".