As Ever teases new holiday drop as Markle hints at festive magic

A fresh installment of the As Ever 2026 Holiday Collection is imminent, according to a promotional video shared by Meghan Markle on October 19. The Duchess of Sussex used the brand’s Instagram account to urge followers to “stay close” for what she described as “a little more holiday magic.” This announcement follows reports that Markle and Prince Harry are planning to spend the holidays in the United States.

Teaser video details

The short clip opens with Markle placing a biscuit next to a teacup and lighting a candle. She then tucks items resembling chocolate bars into Christmas stockings hung by a fireplace. The caption accompanying the reel reads: “A little more holiday magic is on its way. Coming soon. Stay close.”

Current collection offerings

Several products from the current line are already available for purchase on asever.com. Among them is the $148 2026 Holiday Advent Calendar, a limited-edition collaboration with Los Angeles chocolatier Compartés. Inspired by Markle’s Montecito home and garden, the box contains 24 handcrafted chocolates infused with signature fruit spreads. It also features a truffle finished with edible gold luster, numbered in the Duchess’ own handwriting.

Another key item is the $48 Keepsake Double-Deck Parlour Card Set. This product includes two luxury decks housed in a pale green box with gold trim, decorated with the brand’s signature palm tree and hummingbird motif.

Gift hamper options

Customers can also select from three curated gift hampers, each assembled with different assortments of As Ever products. These hampers are tiered by price, ranging from $211 for the most affordable option to $259 for the premium selection.