Hailey Bieber shares photo of son Jack in custom SKYLRK attire

Two-year-old Jack Blues Bieber recently appeared in a new photograph donning attire from his father Justin Bieber’s fashion label, SKYLRK. The image was posted by Hailey Bieber on her Instagram Stories, offering followers a fresh look at the toddler’s expanding wardrobe.

This latest appearance highlights how naturally Jack has integrated into the couple's occasional social media presence. While Hailey and Justin largely maintain privacy regarding their son’s face, they have adopted methods to share specific moments from his early life without full exposure.

Hailey & Justin Bieber’s Son Jack Is the Cutest Lil’ Model for Dad’s Brand

Custom SKYLRK pieces for toddler

Hailey previously disclosed that Justin’s team had produced “tons of custom SKYLRK stuff” specifically for Jack. She noted a preference for dressing him in simple, oversized garments. This approach aligns with the cozy aesthetic seen in the recent photo, reinforcing the child’s connection to the brand.

The model indicated that Jack’s involvement with the label is not entirely new. She has showcased him in custom items from the brand before, positioning this recent post as another instance of the toddler engaging with his father’s commercial ventures. Hailey also mentioned that raising Jack altered her perspective on motherhood and daily life.

Festival appearances and private updates

Earlier this year, Jack featured in family photographs surrounding Justin’s performances at Coachella. Hailey shared behind-the-scenes content from the festival, including an image of Justin holding their son. Another snapshot captured Jack displaying a temporary tattoo reading “Bieberchella.”

In September, Justin posted photos featuring himself alongside his son, though Jack’s face remained obscured in the images. Reports from that month described a quiet father-son moment between Justin and Jack. Additionally, Hailey shared pictures commemorating Jack’s second birthday, which occurred in August.

These consistent, partial glimpses suggest Jack may be following his father’s path in fashion. The toddler’s repeated appearances in branded clothing indicate an early introduction to the industry.