Perfume TATE 01 Launches With Topless NYC Campaign

New York City streets recently displayed bold advertising for TATE 01, the latest fragrance from Tate McRae. The campaign imagery, shared by an X fan page dedicated to the singer, shows her posing topless against a seascape backdrop.

Campaign Visuals and Setting

In the black-and-white posters, McRae stands waist-deep in water, with only the dark waistband of her trousers visible above the surface. She wraps her arms over her chest while directing a smoldering gaze toward the camera.

The visual composition highlights drops of water clinging to her skin and her wet blonde hair cascading down her back in loose waves. This styling choice emphasizes her toned midriff and back within the monochrome aesthetic.

Fragrance Release Timing

The TATE 01 Eau de Parfum became available for purchase earlier this month. The promotional materials align with this launch window, positioning the scent alongside the singer's public image as the "Sports Car" artist.