Lamborghini Introduces Apple Vision Pro App Featuring Four Models

Lamborghini unveiled a new application designed for Apple Vision Pro that allows users to engage with four of its latest vehicles through immersive digital experiences. The app showcases the Urus SE Performante, the Temerario, the Revuelto, and the Urus SE.

According to a press release shared earlier today, the carmaker described this app as “the next milestone of the company’s success story.” It offers two main modes for exploring the vehicles.

Immersive Experiences Offered by the App

The first mode, called Shared Space, enables users to position a high-fidelity digital Lamborghini within their own physical environment, such as a garage or living room. The digital car can be displayed at its true 1:1 scale or resized to fit the user’s preference.

The second mode, Full Immersion, provides a fully digital, curated environment created by Lamborghini. This setting allows users to experience the cars without physical limitations, again with options to view at full size or smaller scales.

Interactive Features Highlighted by Lamborghini

Users can interact with the cars through four key features. The Powertrain & Spaceframe option lets them peel back the vehicle’s bodywork to reveal the structural framework and hybrid motor engineering. The Aerodynamics feature visualizes 3D airflow streamlines over the car, illustrating how active aerodynamics control downforce and cooling.

The Centro Stile section offers access to exclusive “Design Journeys,” including original 3D sketches and commentary from designers about the brand’s signature “Y-shape” and “Hexagon” motifs. Additionally, The Sound of Lamborghini feature uses Spatial Audio to replicate the engine’s acoustic signature, with sound shifting realistically as users move around the vehicle.

Lamborghini emphasized that the app allows detailed exploration of each model’s exterior design, structural architecture, aerodynamics, and hybrid powertrain. The company noted the “incredible level of detail and immersion,” highlighting elements such as seat stitching and cockpit components.