AI
Meta is developing personal AI agents capable of handling daily tasks for over three billion users, competing with OpenClaw.

Meta is developing new personal artificial intelligence assistants designed to perform everyday tasks for more than three billion users, according to a report from the Financial Times. The move comes as the company invests billions of dollars in AI and has laid off roughly 10% of its global workforce to fund these new ventures.
Mark Zuckerberg wants users to rely on AI helpers for routine activities, not just for coding or completing business projects. The assistants are expected to be similar to OpenClaw, a platform that gained widespread popularity earlier this year after launching Mulit Pock—a social network entirely driven by AI where bots demanded control of the world. Meta recently acquired Mulit Pock, and its team has joined Meta’s super-intelligence labs.
Unlike OpenClaw, which can run on different AI models depending on the user, Meta’s agents are expected to operate using the company’s own model, Muse Spark. This is the first model developed by Meta’s super-intelligence labs, led by Alexander Wang.
The new agents are reportedly being tested internally by a group of employees. Similar to OpenClaw, users will likely be able to assign tasks to their agents, which will perform the work in the background. However, it remains unclear whether the agents will run locally on the device, as OpenClaw does, or entirely through the cloud, like Anthropic’s Claude.
The report indicates that Meta wants users to share sensitive information with these models, including health and financial data. Last year, Meta settled a lawsuit for $8 billion related to alleged violations of user privacy on Facebook.
Meta’s AI push is not limited to agents. Rumors suggest the company is planning to integrate a separate automated shopping tool into Instagram, with a target launch before the final quarter of this year.
On the regulatory front, Zuckerberg is believed to have his own AI-powered avatar that employees can interact with. Meta recently announced it would track employees’ mouse movements and keystrokes to train its AI, aiming to improve performance over the long term.
Last week, Meta stated it would raise its capital expenditure by $10 billion to reach $145 billion this year, with a heavy focus on AI. The announcement was met with caution on Wall Street, and Meta’s market value dropped by approximately $170 billion following the news.