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Football
Manchester United and Arsenal will unveil their 2026-27 home kits on May 14-15, with Adidas paying £90 million and £75 million annually respectively.
On May 14 and 15, Manchester United and Arsenal will each reveal their primary kits for the 2026-2027 season, continuing their long-running partnerships with German sportswear giant Adidas. The London club receives roughly £75 million per year under its current deal, while the northern side earns £90 million annually, according to information shared by the account Łukasz Bączek on platform X.
The same source added that Arsenal’s contract with Adidas runs through the end of the 2029-2030 season, whereas Manchester United’s agreement extends further, lasting until the 2034-2035 campaign. These lengthy terms highlight the mutual confidence between the clubs and the German company in the sustainable commercial returns of English football.
The new designs are part of the annual update to each team’s on-field identity, which helps drive merchandise sales and boost engagement with fans eagerly awaiting the latest releases. These shirts typically see strong demand as soon as they hit the market.
Both clubs continue to rely on major commercial partnerships to strengthen their financial resources amid intense competition in the English Premier League, both in sporting performance and marketing revenue. Adidas stands as one of the most prominent kit sponsors for the two clubs in European football, reflecting their commercial standing and global marketing power.
