Markle backs Highbrow Hippie launch, citing Kadi Lee connection

A familiar name in the beauty sector received public endorsement from Meghan Markle via social media this week. The Duchess of Sussex utilized her platform to champion a female-founded venture, linking current commercial support with a previous professional interaction involving one of the brand’s co-founders.

The Instagram endorsement details

On October 13, Markle posted to Instagram Stories to promote Highbrow Hippie, a haircare label established by celebrity colorist Kadi Lee and business partner Myka Harris. She shared a promotional video showcasing the company’s newest offerings, captioning the post with pride for supporting an "incredible female-founded business" and adding a direct message: "Go Kadi."

New product specifications

Highbrow Hippie recently released two items aimed at scalp and hair health while preserving color integrity: the Triple-Action Revitalizing Enzyme Scrub and the Nutripeptide Strengthening Essence. These additions broaden the existing range, which the brand states draws inspiration from California beauty culture.

Prior podcast collaboration

The relationship between Markle and Lee extends beyond this specific marketing push. Lee appeared on the first season of Markle’s podcast, Confessions of a Female Founder, in 2025. During that episode, she discussed entrepreneurship and the difficulties associated with scaling a business.

Launched in April 2025, the audio series centers on women navigating entrepreneurial landscapes. It provides a forum for founders to detail their career trajectories, setbacks, and key lessons. This structure previously connected Markle with various industry figures, including Lee, who was part of the initial guest lineup.

The recent social media activity reinforces the ongoing link between the Duchess and the colorist. Simultaneously, it amplifies visibility for Highbrow Hippie as it rolls out its latest product line.