Lifestyle
A promotional image error for Meghan Markle’s brand triggered internal conflict, complicating efforts to recruit senior British staff.

Fresh friction has emerged within Meghan Markle’s US operations following a controversial promotional photo for her lifestyle brand, As Ever. The Duchess of Sussex is reportedly attempting to expand her team in the United Kingdom by recruiting senior personnel, including an executive assistant. However, industry insiders suggest that her documented history of high staff turnover may deter qualified candidates from accepting these roles.
Sources cited by Naughty But Nice indicate that Markle directed sharp criticism at her American team after public scrutiny focused on a specific cooking setup in the marketing material. Critics noted that the image appeared to feature a gas stove that was switched off, raising questions about the authenticity of the culinary scene. It remains unclear whether the photograph captured an active cooking session or if the appliance was utilized at a different time.
According to an insider, Markle anticipated that her staff would identify such vulnerabilities prior to publication. “She exploded,” the source stated, recounting her reaction as, “How did nobody catch this?” The individual explained that Markle expects her team to shield her from ridicule of this nature. This dynamic appears to be creating obstacles for recruitment, as prospective employees observe how blame is assigned when errors occur.
The reported tension highlights a broader difficulty in attracting experienced British talent to join Markle’s organization. The source noted that while a prestigious title and close collaboration with the Duchess might seem appealing, these factors alone are insufficient to convince top-tier candidates. “Meghan can offer a glamorous title, but the best people aren’t biting,” the insider told Naughty But Nice. “Her reputation gets there before the job offer does.”
Potential hires are reportedly wary of becoming the next target for blame or the subject of negative headlines regarding departures. “Nobody wants to become the next person blamed — or the next departure that makes headlines,” the source added. Observers of the situation question whether new recruits would face similar treatment, noting that visible turnover patterns raise doubts about long-term stability within the team.



