McRae Revives 2004 Alaïa Gown for Fragrance Launch

A nearly two-decade-old fashion moment returned to the spotlight as Tate McRae promoted the launch of her new fragrance. The singer selected a black Alaïa gown for the perfume’s debut, choosing a design that featured delicate draping and distinct cutout details. This selection linked the promotional appearance to a previous Hollywood red-carpet event, adding historical context to the outfit.

Vintage Alaïa Design Details

McRae wore a vintage black Coeur maxi dress from the French house, characterized by a softly ruched bodice and a low, curved neckline. Thin chain straps framed the shoulders, with one slipping down to create an off-shoulder effect. This asymmetrical silhouette maintained an understated aesthetic while highlighting the floor-length cut of the garment.

The dress included a fitted waist separated from the skirt by a slim silver chain belt. Fine pleats ran through the flowing skirt, providing a fluid finish to the lower half. On the back, thin chain straps formed a delicate crisscross arrangement, pairing the black fabric with metallic accents and strategic cutouts.

Styling and Beauty Choices

Styling remained minimal to ensure the dress’s chain detailing stayed visible. McRae accessorized with a delicate silver necklace featuring a square pendant. During the promotional video, she held the white bottle of her TATE 01 perfume, keeping the fragrance central to the visual presentation.

Her blonde hair fell in loose, straight layers with a centre part. Soft eye makeup and a natural lip completed the beauty look, aligning with the understated nature of the ensemble.

Archival Fashion History

The chosen piece has a specific celebrity connection. Identified by a fashion fan account, the item is the vintage Black Flowing Coeur Maxi Slit Dress Gown by Alaïa. Jada Pinkett Smith originally wore this exact design at the 2004 Hollywood Awards Gala. McRae’s decision brings the archival design back into focus nearly 22 years after its initial appearance.

Prior Vintage Designer Selections

This marks another instance of McRae selecting vintage designer fashion. In August 2026, she attended Variety’s Power of Young Hollywood event wearing an archival black Versace gown from the Spring/Summer 1998 collection. That dress featured a thigh-high slit, a dramatic side cutout, and turquoise hardware. She paired it with matching Versace crystal jewellery and blue satin heels.