Meghan Markle Plans Yoga Venture Under As Ever Brand in UK

A new commercial initiative centered on yoga and holistic health is reportedly in development for Meghan Markle, leveraging her existing lifestyle brand, As Ever. This potential expansion follows the former actress’s recent return to the United Kingdom, where she aims to capitalize on her long-standing interest in wellness practices.

Yoga Focus Within Lifestyle Brand

Markle, known for her role in “Suits,” established As Ever in 2025 as a premium lifestyle label offering items such as custom tea blends, fruit preserves, baking mixes, and scented candles. Sources indicate that integrating a yoga-focused venture into this existing brand structure is viewed as a strategic career move, aligning with her personal history of advocating for holistic wellness and food interests.

The Duchess previously explored these themes through her Netflix series, “With Love, Meghan,” which aired for two seasons. Now based back in Britain, she is actively seeking avenues to broaden her business portfolio. The proposed direction involves transforming her personal passion for yoga into a formal commercial enterprise rather than pursuing unrelated ventures.

Market Strategy and Digital Approach

According to information provided to Radar Online, the decision stems from genuine engagement with the practice. “Yoga has been part of Meghan’s life for years, so this isn’t about suddenly attaching herself to something fashionable. She genuinely loves it and understands the physical and mental benefits,” a source stated. The individual noted that Markle believes a branded yoga offering could succeed in the UK market, which presents significant opportunities for products that are both premium and accessible.

While specific plans remain unfinalized, the strategy reportedly avoids opening traditional brick-and-mortar studios. Instead, the approach may include generating digital content, forming collaborations, hosting events, and marketing related products. The source emphasized that Markle feels confident in this concept, noting that the public has long recognized her connection to yoga.

Evaluating the landscape from her current residence in Britain, Markle is assessing consumer interests and industry operations. “She is looking at what people are interested in, how the wellness industry operates and where something carrying her personal stamp might fit,” the source added. This perspective informs her search for the optimal entry point for a wellness venture bearing her name.