This One Photo of Sydney Sweeney in White Lingerie Has Gone Viral—Here’s Why

Sydney Sweeney, 28, promoted her lingerie brand SYRN in a series of garden-themed social media posts earlier this year, featuring her in white lingerie and high heels while holding a red watering can. The images circulated widely and have now garnered more than 15,000 likes on reposts.

SYRN Launch and Social Media Growth

The The White Lotus star launched SYRN in January with minimal advance promotion. The brand has since accumulated over 400,000 Instagram followers. Sweeney, who also serves as Miu Miu ambassador, used the campaign to highlight confidence, playfulness, and personal agency in lingerie choices.

In an interview with Elle, she stated: “I wanted to build a lingerie brand that feels like it understands women instead of talking at them. SYRN is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day.” She added: “As the sole founder, my vision was to create something that lives in real life and doesn’t hold anyone back.”

Garden Imagery and Stylistic Details

In the photos, Sweeney wore semi-sheer white underwear, lace-accented pieces, and a block pair of heels. Her blonde hair fell down her back as she focused on tending to plants, her face largely obscured. One image showed her flashing her backside and muscular legs while channeling retro ’50s energy.

A repost caption read: “Blessing your feed with Sydney Sweeney.” Comments included “Those curves,” “Very hot,” and “Perfect body.” The actress has previously drawn headlines for publicly responding to body-shaming trolls, including with a topless photo posted in late 2024.

Additional SYRN Campaign Looks

Fans widely shared additional SYRN imagery from earlier this year, including shots of Sweeney in black G-string briefs, a feathery lace-accented bra, and sexy suspenders. In one frame, she smiled flirtatiously while highlighting her glute muscles and toned abs.

Another collage featured her in a plunging pink bra, long bob, and bright-eyed expression. She placed one hand near her strap while displaying a light pink manicure. A user posting the set wrote that the images left them “speechless.”