Sydney Sweeney stars in SYRN’s Home Alone-inspired holiday campaign

A $59 price point defines the centerpiece of Sydney Sweeney’s latest venture with SYRN. The actress headlines the brand’s newly launched “Hibernation Nation” collection, blending cozy loungewear with festive nostalgia through a video campaign inspired by the film “Home Alone.” This initiative marks the opening of The Holiday Shop, offering early access to the seasonal line.

Campaign recreates iconic movie scenes

The promotional clip begins with Sweeney standing before a mirror, accompanied by classical Christmas-inspired music. She mimics one of Kevin McCallister’s memorable grooming moments, playfully spreading shaving foam around her mouth before wiping it away with a razor.

For the shoot, Sweeney wore The Kiss Goodnight Triangle Bralette in Evening Blue, priced at $39. This lace-trimmed piece featured delicate scalloped edges, a tiny bow detail, and soft cotton rib fabric blended with romantic stretch lace. Layered over the bralette was the Evening Blue Cable Knit Cardigan, also priced at $59. She left the cable-knit sweater undone, allowing the matching bralette to peek through its deep neckline.

Styling details and product specifics

The coordinated look included the Storytime High Rise Wide Leg Lounge Pant in Evening Blue, priced at $59. These relaxed-fit pants featured a high-rise waist, soft cotton rib fabric, and matching bow accents that completed the ensemble.

Sweeney styled her blonde hair in loose, voluminous waves. Her beauty look remained soft and natural, featuring subtle eyeliner, lightly defined eyes, and muted pink lips. In one playful scene, she pours toner into her palms before gently patting it onto her cheeks.

Festive humor and closing sequence

The campaign reaches its funniest moment when Sweeney recreates the iconic “Home Alone” scream, pressing both hands against her face in Kevin McCallister’s famous pose. Later, she cuddles a fluffy white poodle after hearing a knock at the door. She then curls up on the couch with a bowl of ice cream before switching on the television. The video ends with the SYRN logo appearing on the screen, bringing the cozy, holiday-inspired campaign to a fitting close.