Sydney Sweeney Models New Syrn Bra Amid Relationship Rumors

The “SB” monogram necklace worn by Sydney Sweeney during Syrn’s latest lingerie campaign immediately drew attention online. She modeled the brand’s Smooth Cup Demi bra in the pale “Babe” shade, reclining for photos that featured soft glam, tousled blonde waves, and glowing skin. The dainty pendant rested at her collarbone alongside smooth molded cups, thin straps, and delicate lace edging.

What the “SB” necklace signifies

Syrn described its “Send Nudes” collection as “a cheeky and playful take” on nude-toned intimates and introduced the drop with the caption “Send Nudes, now yours.” While the brand did not assign meaning to the jewelry, fans quickly associated the initials with Scooter Braun. Page Six reported Sweeney had previously worn the pavé “SB” pendant at Stagecoach in April — a detail consistent with the timing and styling of the current campaign.

Though the interpretation remains unconfirmed, the necklace aligns with public gestures between the two. Braun went Instagram-official with Sweeney, captioning one photo “lucky bastard” and later calling her “the woman who is the exception to every rule.” In a birthday tribute, he praised their “true partnership.” The couple first met at Jeff Bezos and Lauren Sánchez’s Venice wedding in June 2025, where they were photographed sharing a gondola kiss.

Syrn’s Instagram post included details on the lingerie piece and a cheeky line accompanying the imagery. One fan commented, “She is soooo stunning,” as the campaign shots spread across social platforms. The brand noted the bra uses “the same Romantic Demi fit” but executed in a smoother finish — a technical specification highlighted alongside the visual presentation.