Software engineer turns baklava master, supplies SpaceX and Paris Hilton

Adnan Yılmaz, a 52-year-old former software engineer from Istanbul, has established himself as a baklava master in the United States. After pursuing graduate studies in business in the early 2000s, Yılmaz transitioned from his technical career to exporting traditional Gaziantep baklava. He claims to have supplied this Turkish delicacy to high-profile entities including Elon Musk’s SpaceX and an event hosted by Paris Hilton.

Motivation behind cultural export

Yılmaz attributes his career shift to a desire to correct misconceptions about baklava's origins. He observed that the dessert is frequently labeled as "Greek baklava" in American markets. This misattribution sparked a sense of national pride and a determination to showcase Gaziantep as the authentic home of the sweet. His goal extends beyond commerce; he aims to introduce the cultural heritage associated with the product to a global audience.

The entrepreneur returned to Gaziantep specifically to undergo rigorous training under local masters, earning his certification as a baklava expert. Upon returning to the US, he adapted some recipes to suit American palates, such as reducing sugar content, while maintaining the core identity of the traditional product. He emphasizes that flavor has a homeland, asserting that Gaziantep remains the definitive source of genuine baklava.

Business operations and reach

Currently based in the US, Yılmaz manages logistics for shipping baklava across various states and corporate accounts. His company operates on a model that connects farmers directly to consumers, describing the process as a collaborative effort rooted in agricultural production. The business focuses on geographically indicated products, ensuring authenticity in every shipment.

Yılmaz reports no regrets regarding his departure from the software industry. He describes his current work as a passion project that allows him to share his culture. By leveraging social media, including English-language videos demonstrating baklava preparation, he has garnered significant online attention. His long-term vision involves solidifying the brand presence of Gaziantep baklava in America before expanding its recognition worldwide, aiming to achieve status comparable to Italian pizza or French macarons.