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Tech & Science
YouTube reports over two billion hours of Shorts watched on TV screens each month, marking a major shift in short-form video consumption.
More than two billion hours of YouTube Shorts content are now consumed on television sets every month, according to the platform's latest data. This milestone is striking because the vertical, short-form video format was originally built for smartphones and handheld devices, not living-room screens. The figures point to a fundamental change in how audiences engage with bite-sized clips.
YouTube executives describe this trend as one of the fastest-growing segments on the platform. Kurt Wilms, YouTube's director of product management for television, noted that users increasingly prefer watching all types of content—long-form, short-form, and podcasts—on the largest screen available at home. The company is actively pushing in this direction.
YouTube has begun displaying Shorts within search results on TV devices, increasing the likelihood that viewers encounter them without actively seeking them out. Separately, Google TV has introduced a dedicated "Shorts for You" section to make these clips easier to find. To improve the viewing experience on larger displays, the company redesigned the interface so that comments appear alongside the vertical video, making use of the empty space on either side of the screen.
The shift is not limited to short-form video. YouTube revealed that viewers watched more than 700 million hours of podcasts on television per month during 2025, up from 400 million hours in 2024. Major streaming platforms like Netflix are betting on this growth, having recently expanded investments in video podcasts and struck exclusive partnerships with audio companies and platforms, aiming to position podcasts as a modern alternative to traditional talk shows.
