Meloni files EUIPO trademark to block AI voice cloning

Italian Prime Minister Giorgia Meloni has filed an application with the European Union Intellectual Property Office (EUIPO) to secure legal protection for her voice against artificial intelligence-generated deepfake content. The submission centers on a specific four-second audio recording in which Meloni repeats the phrase "Lo sono Giorgia," translating to "I am Giorgia."

Trademarking the signature slogan

The chosen expression holds significant weight in Meloni's public profile, serving as the title of her autobiography published in 2021. Over time, the phrase became synonymous with her political campaigns, making it a distinct identifier associated with the prime minister. By registering this specific vocal sample, Meloni aims to prevent unauthorized synthetic replication of her speech patterns.

Office confirms anti-deepfake measure

An official statement from the Italian Prime Minister's Office confirmed that the filing was made specifically to counter threats posed by AI-produced deepfakes. The EUIPO received the short audio clip containing the double utterance of the slogan. This move represents a direct effort to establish intellectual property rights over the sound of her voice within the European framework.