Hailey Bieber Highlights Curves in SKIMS Everyday Cotton Campaign

In the latest SKIMS campaign, Hailey Bieber appears in a series of professional photographs featuring the brand’s Everyday Cotton collection. The model and entrepreneur emphasized the collection’s minimalist style and body-hugging fit with her confident presence.

Hailey Bieber models SKIMS fit that puts her curves on display

Hailey Bieber displays her figure prominently in the SKIMS campaign, wearing coordinated pieces in a warm nude tone that underline the collection’s emphasis on comfort and everyday use. One image shows her in a classic cotton bra and matching thong, which together create a sleek and simple silhouette. The neutral colors and clean design complement her tousled hair, glamorous makeup, and poised poses, enhancing the photos’ overall effect.

The 29-year-old model appeared in multiple lingerie sets during the shoot to promote SKIMS’ premium cotton line. The Everyday Cotton collection, which debuted in February, merges the comfort of traditional cotton with the brand’s distinctive fit and design. It features 10 styles of bras and underwear inspired by SKIMS’ most popular products.