Tyla Deactivates X and TikTok Accounts Amid AMA Wins

Following her recent success at the American Music Awards, South African singer Tyla has deactivated her accounts on X and TikTok, prompting curiosity among her fanbase. Additionally, she has switched her Instagram profile to private, restricting access to her posts to approved followers only.

Fan theories on Tyla’s social media disappearance

Fans have been discussing possible reasons behind Tyla’s decision to remove her presence from multiple social media platforms. A Reddit user shared a screenshot showing that Tyla’s Instagram account is now private and noted that her other social media pages have been deactivated as well.

The Reddit community responded with various interpretations, with some suggesting that the 24-year-old artist might be adopting a mysterious approach ahead of her upcoming album release. Although the album “A*Pop” is slated for release in July, many fans believe this social media hiatus could be a strategic marketing move.

Comments included remarks such as, “The classic archiving social medias before album drops,” and “Seems like a marketing tactic ahead of her upcoming album. It’ll work because of how often she posts.”

Other fans considered the possibility of personal reasons behind the deactivations. On X, some users expressed concern for the artist’s well-being, with one tweeting, “TYLA has deactivated her TikTok & Twitter Account…praying that my girl is okay.”

Tyla’s achievements at the 2026 American Music Awards

On May 25, Tyla received two awards at the 2026 American Music Awards held at the MGM Grand Garden Arena in Las Vegas, Nevada. She won Best Afrobeats Artist and Social Song of the Year for her track “Chanel.” In addition, she was nominated in two other categories: Best Female R&B Artist and Best Music Video.