First 10 minutes of 2026 World Cup matches free on YouTube

Media reports stated that the International Federation of Association Football (FIFA) signed a cooperation agreement with the YouTube platform for a new step aimed at expanding the viewership base for the 2026 World Cup.

The Kalshi FC account on X mentioned that FIFA will make the first 10 minutes of most tournament matches available for free on the digital platform YouTube, in an unprecedented experience combining traditional broadcasting and open content for fans.

It was noted that this decision comes within a strategy aimed at enhancing global access to the upcoming tournament, which will be held in the United States, Mexico, and Canada, while giving fans the opportunity to watch the start of matches without a subscription, in an attempt to attract a wider audience and encourage full viewing later through official channels.

This step also seeks to keep pace with the accelerating shift in sports content consumption via digital platforms, as online streaming has become one of the most important means of following major sports events, especially among young demographics.

Observers believe that this partnership could represent a new model in marketing global tournaments, by combining limited free access and exclusive broadcasting, thereby enhancing fan engagement and increasing the digital reach of the World Cup globally.