X adds unified History tab for saved content

Four categories of saved content — bookmarks, likes, videos, and articles — now live under a single History tab on X's iOS app, replacing the old Bookmarks button in the left-side menu. The feature, announced by X head of product Nikitia Bier, is designed to help users track and return to material they've engaged with, whether intentionally saved or passively consumed.

The new page separates saved items into four tabs. Bookmarks and likes are explicit saves made by the user, while the videos and articles tabs populate automatically based on what the user watches or reads on the platform. Bier's announcement notes that the History section remains private to the individual user.

The change consolidates features previously scattered across the app. Bookmarks were accessible from the main menu, while likes required navigating to a tab on the user's own profile. By grouping them together, X positions the tool as a more browser-like experience, allowing users to revisit content they've encountered without having to manually save it each time.

The move also aligns with X's push to promote its long-form article format, which the company has been pitching to businesses and creators as a way to share updates beyond the platform's standard 280-character post limit. The History tab effectively creates a personalized news reader within the app, tracking articles users scroll past and making them easy to find later.

X sees the update as a strategic opportunity amid a broader decline in referral traffic from major platforms like Facebook and Google, where shifting algorithms and AI-driven summaries have reduced clicks to external sites. By encouraging publishers and creators to write directly on X, the company aims to keep distribution and discovery integrated within its own ecosystem.