Vivian Wilson Stars in Savage X Fenty’s Pride Month Lingerie Campaign

Vivian Wilson, the 22-year-old daughter of Elon Musk, has taken center stage in a new Savage X Fenty campaign marking Pride Month. She appeared in black-and-white lingerie adorned with floor-length crystal fringe, highlighting themes of identity, pride, and personal narratives.

Three days after the campaign’s Instagram debut, the post had garnered 44.7K likes, 615 comments, and 631 reposts. Fans also commented on Rihanna’s ongoing support for LGBTQ+ visibility within the fashion industry, emphasizing the campaign’s digital impact.

Vivian Wilson’s Role in Savage X Fenty’s Pride Tribute

According to Page Six, Savage X Fenty selected Wilson for its Pride Month campaign, sharing three solo Instagram images of the model. The brand captioned the post, “@vivllainous is exactly who she said she is.” In the photos, Wilson wore a graffiti-print bralette and briefs featuring the words “Proud,” “Queer,” and “Love.”

Wilson’s collaboration with Savage X Fenty also included appearances alongside Laith Ashley, Ifeoma Bosah, and Santi. The brand stated, “Every piece holds a little bit of someone’s story.” For her individual shots, Wilson wore a bralette with crystal fringe that extended to the floor, complemented by crystal-fringed heeled sandals. Her hair was styled long and straight against a beige studio backdrop.

Wilson’s Previous Work with Savage X Fenty and LGBTQ+ Advocacy

Page Six reported that Wilson joined Savage X Fenty’s modeling roster in January, first appearing in the brand’s Valentine’s Day campaign and later modeling vibrant underwear styles in March. She is described as one of the brand’s recurring faces. Additionally, Wilson led Wildfang’s 2025 Pride campaign and made her New York Fashion Week debut in September 2025.

Fan responses to the Savage X Fenty collaboration were positive, with actress Laverne Cox commenting, “This is everything especially now!” Another Instagram user expressed gratitude to Rihanna for being a “champion” of the LGBTQ+ community. Wilson responded to comments with three heart emojis. She publicly came out as transgender in 2020 and has since been an active supporter of LGBTQ+ causes.