Real Madrid Extends Adidas Sponsorship Deal for Eight Years

Real Madrid Club has announced the renewal of its sponsorship contract with Adidas, the club's official sportswear provider, for an additional eight years. This new agreement will last until 2034, continuing a partnership that has been in place since 1980, according to the club's official website.

Florentino Pérez, president of Real Madrid, commented on the renewal through the club's official platform, describing the deal as "the most important in the history of football." He highlighted that the strategic alliance between Real Madrid and Adidas has supported one of the most remarkable periods in the club's history over the past three decades. Pérez also noted that the partnership has helped strengthen the global identity known as "Madridismo."

Adidas CEO Bjørn Gulden expressed his satisfaction with the sponsorship, calling it one of the longest and most successful partnerships in the sports world. He praised Real Madrid as a highly distinguished club with a rich history and said he was very proud that Adidas’s three stripes will remain part of this exceptional success story.

Gulden added that Adidas looks forward to continuing to innovate the best products for the team, assisting the players in delivering top performance, and providing stylish merchandise that suits the lifestyle of fans worldwide. This merchandise will enable supporters to express their passion and support for the club, both in stadiums and on the streets.