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Tuesday, 22 September 2026dailybeirut.com
Football
Trabzonspor sold 15,000 Mohamed Salah-branded shirts and 17,000 season tickets following the Egyptian star’s signing, with club officials projecting shirt sales to reach 25,000 and confirming Salah as the Süper Lig’s highest-paid player at £342,500 weekly.
Turkish club Trabzonspor has recorded a sharp commercial surge after signing Egyptian footballer Mohamed Salah, with fan demand translating directly into elevated merchandise and ticket sales ahead of the new season.
According to Turkish outlet 61saat, Salah’s signing triggered widespread enthusiasm among Trabzonspor supporters. Shirt sales surged immediately after the club’s official announcement, reaching approximately 15,000 units bearing Salah’s name in a short period.
The club’s management projects total Salah shirt sales will climb to 25,000 once bulk orders submitted by fans are fulfilled — a figure underscoring the Egyptian national team captain’s broad popularity.
The commercial effect extended beyond apparel. Trabzonspor reported strong public interest in season subscriptions, with season ticket sales reaching around 17,000 before the start of the new campaign.
These figures illustrate Salah’s substantial influence not only on-field but also economically and commercially, reflecting his global stature built during a decorated tenure with English club Liverpool.
Reports indicate Salah is now the highest-earning player in the Turkish Süper Lig, receiving a weekly salary of £342,500. That amount surpasses the previous top earner, Nigerian forward Victor Osimhen of Galatasaray.
The size of Salah’s contract signals Trabzonspor’s strategic investment in the Egyptian captain — both as a sporting asset and as a marketing force — leveraging his worldwide appeal across all markets.
In recent seasons, the Turkish Süper Lig has emerged as a preferred destination for international football stars, with clubs successfully attracting high-profile players from top European leagues — particularly the English Premier League — seeking new competitive challenges in one of the continent’s fastest-growing competitions.
Salah represents the latest addition to this cohort of global talent choosing Turkey, though his transfer stands out as the most prominent and highest-value deal to date, given his exceptional sporting credentials and marketability following an extraordinary career at Liverpool.
