Lifestyle
Hailey Bieber’s bikini snaps draw praise online
Hailey Bieber’s poolside bikini photos drew praise online, while she also spoke about Rhode’s success and motherhood.
More than 1 million likes came in under a day after Hailey Bieber posted poolside bikini photos on Instagram.
In the images, the Rhode founder wore a pale yellow bikini with dark trim beside a sparkling pool. She kept her brunette hair in loose waves and chose a soft makeup look that highlighted her complexion.
Hailey captioned the post “summer,” and fans quickly filled the comments with reactions. One admirer wrote “@HaileyBieber natural,” while another said she looked “soooo prettyyy.”
Other comments were similarly complimentary, including “SHE JUST GETS PRETTIER AND PRETTIER EVERYDAY” and “Beautiful.” One critic, however, accused Hailey of posting “either nude or semi nude for grabbing attention!”
Rhode president Lauren Ratner told Vogue, “The number-one reason for Rhode’s success is Hailey,” adding, “I think the consumer is really smart, and really understands authenticity.” Hailey has also said of the brand’s growth, “I never, ever thought or expected it to turn into this,” and, “In my wildest dreams, it’s already gone beyond what I would’ve hoped for.”
Hailey said motherhood came later than she once expected. The 29-year-old said that after watching her older sister welcome a baby girl in 2020, she thought she would already have more than one child by then.
She added, “I was not in a place for that at all,” and, “Now I just think it happens to every person exactly when it’s supposed to. I really, really, really believe that.” Hailey also said pregnancy changed her relationship with herself and the world around her, while she stayed active and healthy throughout the experience.
Beyond the bikini snaps and social media reaction, the source said Hailey has built a beauty empire of her own and become synonymous with the “glazed donut” aesthetic, often sharing her interest in layered skincare and glowing skin. It also said the success has transformed her public image from a celebrity model and Justin Bieber’s wife to a powerhouse entrepreneur in her own right.
